Amore Totale Case Study: 24/7 AI Chatbot, No WhatsApp

Amore Totale serves customers 24/7 with Amora, an AI agent on its website, Instagram, and Facebook, without selling through WhatsApp. Amora searches the catalog, calculates shipping, and calls in a person when needed. In the first months, it resolved 80% of conversations on its own, and the investment pays for itself in 2 to 4 months.

What problem did Amore Totale have?

One employee spent the whole day answering WhatsApp. Amore Totale is an online store selling lingerie and sensual products, and many messages were the same: size, shipping, delivery time, product details. Outside business hours, nobody answered.

The obvious move would be an AI agent on WhatsApp. But that road was closed.

Why not put an AI agent on WhatsApp?

Because WhatsApp Business rules prohibit using the app to sell adult products, and businesses that break them can lose their account. The WhatsApp Business Commerce Policy (checked in October 2026) lists "adult products and services" among the items that cannot be bought, sold, or promoted through the app.

For Amore Totale, automating WhatsApp would mean betting the store's number. So Nocodeia didn't adapt the standard setup: it took sales off WhatsApp and moved them to the store's own website, where the store sets the rules, and kept Instagram and Facebook only for answering questions and pointing customers onward. To see the common approaches, read our guide on AI agents for WhatsApp.

How does Amora handle support and sales?

Amora is an AI chatbot for the store's website. It talks in natural language and uses tools to answer with real data. It has four:

1. Search products in the store's catalog.
2. Show product details: sizes, colors, and description.
3. Calculate shipping to the customer's ZIP code.
4. Search the store's blog posts, for questions about use and choosing products.

Amora answers 24/7 on all three channels. The website is the main one: there, she takes the customer to the product. On Instagram and Facebook, messages arrive in the same support inbox, and Amora answers questions and sends the customer to the website, where the purchase happens.

How does the handoff to a human work without WhatsApp?

When a conversation needs a person, Amora hands it off in three automatic steps:

1. Sends a Telegram alert to the team.
2. Leaves an internal note with a summary of the conversation.
3. Opens the conversation to the team in the inbox, and Amora stops replying there.

The customer doesn't have to repeat anything, and the team steps in already knowing what they want.

Under the hood, the system runs on an n8n workflow (an automation tool) connected to Chatwoot, the inbox that brings together the website, Instagram, and Facebook. The AI model is Grok, from xAI, with conversation memory.

What were the results?

In the first months of operation:

• 80% of conversations resolved by Amora, without passing to a person, according to Nocodeia's measurement in the support inbox.
• An investment that pays for itself in 2 to 4 months, based on the math below. The support position dedicated to WhatsApp no longer exists, and the team now steps in only when Amora calls.
• 24/7 support on the website, Instagram, and Facebook.
• WhatsApp out of the sales operation, so the store's number isn't exposed to the app's policy.

How we did the payback math: we divided the setup cost by the monthly savings, which is the cost of the support employee minus the monthly operating fee. Including estimated payroll taxes under Simples Nacional (Brazil's simplified tax regime for small businesses), the investment pays for itself in just over 2 months. Counting salary only, in about 4. The amounts in Brazilian reais are not disclosed. If the savings hold, the projection is a return of about 60% to 130% on the investment in the first year.

Want to run the same math for your business? See how much an AI agent costs per conversation.

What comes in the next measurement?

The next numbers for this case: time to first response, conversation volume by channel, and sales that started in a conversation with Amora. We'll update this page when they're in.

Amore Totale also uses a blog agent built by Nocodeia that researches, writes, and reviews the store's posts.

FAQ

Can you sell adult products with an AI agent on WhatsApp?

Under the WhatsApp Business policy, no: adult products and services are among the items prohibited on the app. The way around it is to handle support and sales on your website, and use Instagram and Facebook only to answer questions and send customers to the site, without selling adult products inside the chat.

Can an AI chatbot for your website replace a support employee?

It replaces the repetitive part. At Amore Totale, Amora resolved 80% of conversations in the first months, and the rest goes to a team member, with the conversation summary ready.

How much does an AI agent like Amora cost?

It depends on the channels, the integrations, and the conversation volume. You get a fixed price after the free consultation, and our guide shows how to estimate the cost per conversation.

Is your main channel restricted too?

If your store can't, or doesn't want to, depend on WhatsApp, you can set up AI support on your website and on the channels you control. In the free 45-minute consultation, we look at your support and tell you honestly whether an agent is worth it. Explore our custom AI agents and book your free consultation.